Applicants, Acceptance Rate, Yield Trends at W & M

19.03%

Applicants - since 2015

-0.39%

Acceptance Rate

The average acceptance rate at W & M over the past 10 years is 36.10%, and the most recent acceptance rate is 34.07%.

The average yield (enrollment rate) over the period is 27.63%, and the 2025 yield is 26.62%. Overall, the yield has decreased by 9.65% from 2015 to 2025.

Key Takeaways: W & M Admission Metrics

Acceptance Rate Overview

The current acceptance rate for the 2025 admission cycle is 34.07%, demonstrating consistent admission standards over the past decade. The stability of this rate suggests that W & M maintains a predictable and steady admissions environment for prospective students.

Yield Rate & Enrollment Patterns

The admission yield (the percentage of admitted students who enroll) for the 2025 academic year is 26.62%. The declining yield trend suggests that a lower percentage of admitted students are choosing to enroll at W & M. This pattern may reflect increased competition from peer institutions, changing student demographics, or shifts in institutional enrollment strategy.

Application Volume & Admission Trends

For the 2025 admission cycle, W & M received approximately 17,798 applications, admitted 6,064 students, and enrolled 1,614 students. The rising application volume trend indicates that W & M is attracting an increasing number of prospective students over time. This growth in applications typically reflects enhanced institutional visibility, improved marketing initiatives, or increasing perceived value in the higher education market.

Acceptance Rate Changes

W & M 10-Year Admission Rate Summary: The acceptance rate trends at W & M over the past decade show a relatively stable trend, with fluctuations in both directions. The average acceptance rate over this period is 36.10%, while the most recent rate stands at 34.07%. This data reflects the institution's evolving competitiveness in the higher education admissions landscape.

For the most recent admission cycle (2025), the acceptance rate is 34.07%. By gender, the average acceptance rate for men is 41.25% and for women is 32.84%.

The following table and chart show how acceptance rates at W & M have changed over the past 10 years (2015-2025).

YearTotalMenWomen
2015-16 34.46% 40.81% 30.72%
2016-17 36.52%
2.06%
43.46%
2.64%
32.39%
1.68%
2017-18 35.92%
-0.61%
41.71%
-1.74%
32.29%
-0.10%
2018-19 36.92%
1.00%
42.31%
0.59%
33.53%
1.23%
2019-20 37.68%
0.77%
42.83%
0.52%
34.45%
0.92%
2020-21 42.16%
4.48%
46.06%
3.24%
39.67%
5.22%
2021-22 37.00%
-5.16%
42.01%
-4.06%
33.00%
-6.67%
2022-23 33.50%
-3.50%
38.90%
-3.11%
30.22%
-2.79%
2023-24 32.72%
-0.78%
37.03%
-1.86%
30.07%
-0.15%
2024-25 34.07%
1.36%
37.36%
0.33%
32.08%
2.02%
Average 36.10% 41.25% 32.84%
William & Mary Acceptance Rate Trends Over Time - Historical Admission Rate Data Visualization Chart

Admission Yield (Enrollment Rate) Changes

W & M has demonstrated a decline in admission yield over the past 10 years. The institution's yield rate has decreased from 29.46% in 2015 to 26.62% in 2025, representing a 9.65% decrease. The 10-year average yield stands at 27.63%, reflecting weakening enrollment performance.

The following table and chart illustrate the changes in yield at W & M from 2015 to 2025. The admission yield has decreased by 9.65% over this period.

YearTotalMenWomen
2015-16 29.46% 28.18% 30.46%
2016-17 28.69%
-0.77%
26.99%
-1.19%
30.04%
-0.42%
2017-18 28.57%
-0.12%
26.69%
-0.30%
30.08%
0.04%
2018-19 28.58%
0.01%
27.09%
0.40%
29.76%
-0.32%
2019-20 27.66%
-0.92%
25.88%
-1.21%
29.05%
-0.71%
2020-21 25.41%
-2.25%
23.37%
-2.51%
26.91%
-2.14%
2021-22 26.00%
0.59%
26.00%
2.63%
26.99%
0.08%
2022-23 27.10%
1.10%
27.25%
1.25%
26.99%
0.00%
2023-24 28.20%
1.10%
26.78%
-0.47%
29.28%
2.29%
2024-25 26.62%
-1.58%
25.53%
-1.25%
27.40%
-1.88%
Average 27.63% 26.37% 28.70%
William & Mary enrollment rate trends chart showing historical yield changes from 2015 to 2025

Applicants, Admitted, and Enrolled Headcount Changes

Over the past 10 years, The average number of applicants is 15,869, the average number of admitted is 5,702, and the average number of first-year enrolled students is 1,571.

The following table and chart show the changes of applicants, admitted, and enrolled headcount at William & Mary from 2015 to 2025.

YearApplicantsAdmittedEnrolled
2015-16 14,952 5,153 1,518
2016-17 14,382
-3.81%
5,253
1.94%
1,507
-0.72%
2017-18 14,921
3.75%
5,359
2.02%
1,531
1.59%
2018-19 14,644
-1.86%
5,406
0.88%
1,545
0.91%
2019-20 14,680
0.25%
5,532
2.33%
1,530
-0.97%
2020-21 14,201
-3.26%
5,987
8.22%
1,521
-0.59%
2021-22 17,475
23.05%
6,466
8.00%
1,681
10.52%
2022-23 18,087
3.50%
6,059
-6.29%
1,642
-2.32%
2023-24 17,548
-2.98%
5,741
-5.25%
1,619
-1.40%
2024-25 17,798
1.42%
6,064
5.63%
1,614
-0.31%
Average 15,869 5,702 1,571
William & Mary - 10 Year Applicants, Admissions, and Enrollment Trends Chart

Compare Acceptance Rate Change to Similar Colleges

The following table compares William & Mary' acceptance rate to similar schools.

20242025Change %
William & Mary32.72%34.07%4.13%
College of Charleston60.03%72.00%-16.63%
Drexel University79.44%77.53%2.46%
Towson University81.97%82.80%-1.00%
James Madison University71.52%76.25%-6.20%
Hofstra University68.08%70.59%-3.56%

Ratings & Review

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