Applicants, Acceptance Rate, Yield Trends at SNHU

The average acceptance rate at SNHU over the past 10 years is 90.12%, and the most recent acceptance rate is 99.51%. Compared to the previous year, it became slightly easier to gain admission to SNHU in 2025. The acceptance rate at SNHU is relatively high, giving applicants a greater chance of admission.

The average yield (enrollment rate) over the period is 39.41%, and the 2025 yield is 38.01%. Overall, the yield has increased by 68.96% from 2015 to 2025.

Trends by Subject

Key Takeaways: SNHU Admission Metrics

Acceptance Rate Overview

The current acceptance rate for the 2025 admission cycle is 99.51%, showing a decreasing selectivity trend. This suggests that SNHU is admitting a higher proportion of applicants, which may indicate either an increase in application quality or a strategic enrollment decision by the institution.

Yield Rate & Enrollment Patterns

The admission yield (the percentage of admitted students who enroll) for the 2025 academic year is 38.01%. This rising yield trend demonstrates that SNHU is increasingly successful at converting admitted students into enrolled students. An increasing yield rate suggests stronger student preference for SNHU and indicates that the institution's admitted class quality and perceived value continue to improve.

Application Volume & Admission Trends

For the 2025 admission cycle, SNHU received approximately 44,306 applications, admitted 44,089 students, and enrolled 16,760 students. The rising application volume trend indicates that SNHU is attracting an increasing number of prospective students over time. This growth in applications typically reflects enhanced institutional visibility, improved marketing initiatives, or increasing perceived value in the higher education market.

Acceptance Rate Changes

SNHU 10-Year Admission Rate Summary: The acceptance rate trends at SNHU over the past decade show a relatively stable trend, with fluctuations in both directions. The average acceptance rate over this period is 90.12%, while the most recent rate stands at 99.51%. This data reflects the institution's evolving competitiveness in the higher education admissions landscape.

For the most recent admission cycle (2025), the acceptance rate is 99.51%. By gender, the average acceptance rate for men is 88.39% and for women is 91.27%.

The following table and chart show how acceptance rates at SNHU have changed over the past 10 years (2015-2025).

YearTotalMenWomen
2015-16 91.71% 90.31% 92.92%
2016-17 92.87%
1.16%
91.33%
1.03%
94.14%
1.22%
2017-18 78.05%
-14.82%
76.07%
-15.26%
79.25%
-14.89%
2018-19 72.82%
-5.23%
71.22%
-4.85%
73.72%
-5.54%
2019-20 88.17%
15.34%
83.61%
12.39%
91.03%
17.32%
2020-21 93.54%
5.38%
91.25%
7.64%
94.80%
3.76%
2021-22 92.00%
-1.54%
91.00%
-0.26%
93.00%
-1.80%
2022-23 96.37%
4.37%
95.05%
4.05%
97.21%
4.21%
2023-24 96.12%
-0.25%
94.68%
-0.37%
97.06%
-0.16%
2024-25 99.51%
3.39%
99.41%
4.73%
99.58%
2.52%
Average 90.12% 88.39% 91.27%
Southern New Hampshire University Acceptance Rate Trends Over Time - Historical Admission Rate Data Visualization Chart

Admission Yield (Enrollment Rate) Changes

SNHU has demonstrated an improvement in admission yield over the past 10 years. The institution's yield rate has increased from 22.50% in 2015 to 38.01% in 2025, representing a 68.96% increase. The 10-year average yield stands at 39.41%, reflecting strengthening enrollment performance.

The following table and chart illustrate the changes in yield at SNHU from 2015 to 2025. The admission yield has increased by 68.96% over this period.

YearTotalMenWomen
2015-16 22.50% 48.20% 0.89%
2016-17 19.66%
-2.84%
19.90%
-28.30%
19.46%
18.58%
2017-18 53.93%
34.27%
52.28%
32.39%
54.89%
35.43%
2018-19 51.68%
-2.24%
50.70%
-1.58%
52.22%
-2.67%
2019-20 47.53%
-4.15%
46.28%
-4.42%
48.26%
-3.96%
2020-21 45.24%
-2.29%
45.40%
-0.88%
45.16%
-3.10%
2021-22 41.00%
-4.24%
40.00%
-5.40%
42.00%
-3.16%
2022-23 39.16%
-1.84%
37.63%
-2.37%
40.11%
-1.90%
2023-24 35.38%
-3.78%
33.45%
-4.17%
36.59%
-3.52%
2024-25 38.01%
2.64%
34.35%
0.90%
40.36%
3.76%
Average 39.41% 40.82% 37.99%
Southern New Hampshire University enrollment rate trends chart showing historical yield changes from 2015 to 2025

Applicants, Admitted, and Enrolled Headcount Changes

Over the past 10 years, The average number of applicants is 26,552, the average number of admitted is 24,353, and the average number of first-year enrolled students is 10,054.

The following table and chart show the changes of applicants, admitted, and enrolled headcount at Southern New Hampshire University from 2015 to 2025.

YearApplicantsAdmittedEnrolled
2015-16 3,848 3,529 794
2016-17 4,207
9.33%
3,907
10.71%
768
-3.27%
2017-18 17,086
306.13%
13,335
241.31%
7,191
836.33%
2018-19 24,835
45.35%
18,085
35.62%
9,347
29.98%
2019-20 25,019
0.74%
22,058
21.97%
10,485
12.18%
2020-21 37,143
48.46%
34,745
57.52%
15,720
49.93%
2021-22 27,953
-24.74%
25,717
-25.98%
10,544
-32.93%
2022-23 35,992
28.76%
34,687
34.88%
13,583
28.82%
2023-24 45,127
25.38%
43,377
25.05%
15,345
12.97%
2024-25 44,306
-1.82%
44,089
1.64%
16,760
9.22%
Average 26,552 24,353 10,054
Southern New Hampshire University - 10 Year Applicants, Admissions, and Enrollment Trends Chart

Compare Acceptance Rate Change to Similar Colleges

The following table compares Southern New Hampshire University' acceptance rate to similar schools.

20242025Change %
Southern New Hampshire University96.12%99.51% 3.53%
Dartmouth College5.40%6.23% -13.32%
New England College92.13%95.74% -3.77%
Rivier University82.59%81.76% 1.02%
Saint Anselm College78.05%78.32% -0.34%
Franklin Pierce University93.47%90.19% 3.64%

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