Applicants, Acceptance Rate, Yield Trends at UW - Madison

135.28%

Applicants - since 2015

-12.41%

Acceptance Rate

The average acceptance rate at UW - Madison over the past 10 years is 52.50%, and the most recent acceptance rate is 45.20%.

The average yield (enrollment rate) over the period is 31.37%, and the 2025 yield is 28.59%. Overall, the yield has decreased by 26.43% from 2015 to 2025.

The number of UW - Madison applicants increased by 3.76% (2,389 applicants) compared to the previous year. Over the entire 10-year period, applicants increased by 135.28% overall.

Key Takeaways: UW - Madison Admission Metrics

Acceptance Rate Overview

The current acceptance rate for the 2025 admission cycle is 45.20%, representing an increasingly selective admissions process. This indicates that UW - Madison has become more competitive over the past decade, as the institution receives a growing number of applications while maintaining or reducing the number of admitted students.

Yield Rate & Enrollment Patterns

The admission yield (the percentage of admitted students who enroll) for the 2025 academic year is 28.59%. The declining yield trend suggests that a lower percentage of admitted students are choosing to enroll at UW - Madison. This pattern may reflect increased competition from peer institutions, changing student demographics, or shifts in institutional enrollment strategy.

Application Volume & Admission Trends

For the 2025 admission cycle, UW - Madison received approximately 65,894 applications, admitted 29,782 students, and enrolled 8,514 students. The rising application volume trend indicates that UW - Madison is attracting an increasing number of prospective students over time. This growth in applications typically reflects enhanced institutional visibility, improved marketing initiatives, or increasing perceived value in the higher education market.

Acceptance Rate Changes

UW - Madison 10-Year Admission Rate Summary: The acceptance rate trends at UW - Madison over the past decade show a relatively stable trend, with fluctuations in both directions. The average acceptance rate over this period is 52.50%, while the most recent rate stands at 45.20%. This data reflects the institution's evolving competitiveness in the higher education admissions landscape.

For the most recent admission cycle (2025), the acceptance rate is 45.20%. By gender, the average acceptance rate for men is 49.30% and for women is 55.65%.

The following table and chart show how acceptance rates at UW - Madison have changed over the past 10 years (2015-2025).

YearTotalMenWomen
2015-16 57.61% 53.87% 61.27%
2016-17 52.62%
-4.98%
49.88%
-3.99%
55.26%
-6.01%
2017-18 53.81%
1.18%
50.22%
0.34%
57.31%
2.05%
2018-19 51.73%
-2.07%
48.92%
-1.30%
54.53%
-2.78%
2019-20 54.42%
2.68%
51.28%
2.37%
57.47%
2.94%
2020-21 57.25%
2.83%
54.69%
3.41%
59.82%
2.35%
2021-22 60.00%
2.75%
56.00%
1.31%
64.00%
4.18%
2022-23 49.06%
-10.94%
45.29%
-10.71%
52.69%
-11.32%
2023-24 43.35%
-5.71%
40.76%
-4.53%
45.89%
-6.79%
2024-25 45.20%
1.85%
42.12%
1.36%
48.25%
2.36%
Average 52.50% 49.30% 55.65%
University of Wisconsin-Madison Acceptance Rate Trends Over Time - Historical Admission Rate Data Visualization Chart

Admission Yield (Enrollment Rate) Changes

UW - Madison has demonstrated a decline in admission yield over the past 10 years. The institution's yield rate has decreased from 38.86% in 2015 to 28.59% in 2025, representing a 26.43% decrease. The 10-year average yield stands at 31.37%, reflecting weakening enrollment performance.

The following table and chart illustrate the changes in yield at UW - Madison from 2015 to 2025. The admission yield has decreased by 26.43% over this period.

YearTotalMenWomen
2015-16 38.86% 40.62% 37.34%
2016-17 37.21%
-1.65%
37.95%
-2.67%
36.57%
-0.77%
2017-18 34.51%
-2.70%
39.87%
1.92%
29.91%
-6.65%
2018-19 31.04%
-3.46%
31.17%
-8.70%
30.93%
1.02%
2019-20 31.61%
0.56%
31.44%
0.26%
31.76%
0.83%
2020-21 27.79%
-3.81%
27.53%
-3.91%
28.04%
-3.72%
2021-22 26.00%
-1.79%
26.00%
-1.53%
26.00%
-2.04%
2022-23 29.21%
3.21%
29.27%
3.27%
29.16%
3.16%
2023-24 28.93%
-0.28%
28.67%
-0.60%
29.16%
0.00%
2024-25 28.59%
-0.34%
27.32%
-1.35%
29.70%
0.53%
Average 31.37% 31.98% 30.86%
University of Wisconsin-Madison enrollment rate trends chart showing historical yield changes from 2015 to 2025

Applicants, Admitted, and Enrolled Headcount Changes

Over the past 10 years, The average number of applicants is 47,237, the average number of admitted is 24,396, and the average number of first-year enrolled students is 7,452.

The number of UW - Madison applicants increased by 3.76% (2,389 applicants) compared to the previous year. Over the entire 10-year period, applicants increased by 135.28% overall.

The following table and chart show the changes of applicants, admitted, and enrolled headcount at University of Wisconsin-Madison from 2015 to 2025.

YearApplicantsAdmittedEnrolled
2015-16 28,007 16,134 6,269
2016-17 32,839
17.25%
17,281
7.11%
6,430
2.57%
2017-18 35,596
8.40%
19,153
10.83%
6,609
2.78%
2018-19 42,727
20.03%
22,104
15.41%
6,862
3.83%
2019-20 43,896
2.74%
23,886
8.06%
7,550
10.03%
2020-21 45,915
4.60%
26,286
10.05%
7,306
-3.23%
2021-22 53,781
17.13%
32,269
22.76%
8,390
14.84%
2022-23 60,214
11.96%
29,539
-8.46%
8,628
2.84%
2023-24 63,505
5.47%
27,529
-6.80%
7,964
-7.70%
2024-25 65,894
3.76%
29,782
8.18%
8,514
6.91%
Average 47,237 24,396 7,452
University of Wisconsin-Madison - 10 Year Applicants, Admissions, and Enrollment Trends Chart

Compare Acceptance Rate Change to Similar Colleges

The following table compares University of Wisconsin-Madison' acceptance rate to similar schools.

20242025Change %
University of Wisconsin-Madison43.35%45.20%4.27%
University of Minnesota-Twin Cities79.75%77.03%3.53%
University of Nebraska-Lincoln87.49%77.07%13.52%
The Pennsylvania State University---
University of Iowa83.62%84.67%-1.24%
Rutgers University-New Brunswick58.15%65.35%-11.02%

Ratings & Review

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