Applicants, Acceptance Rate, Yield Trends at Hallmark

37.42%

Applicants - since 2017

12.69%

Acceptance Rate

The average acceptance rate at Hallmark over the past 9 years is 58.47%, and the most recent acceptance rate is 51.34%. Compared to the previous year, it became much more competitive to gain admission to Hallmark in 2025.

The average yield (enrollment rate) over the period is 90.18%, and the 2025 yield is 98.26%. Overall, the yield has increased by 12.55% from 2017 to 2025.

The number of Hallmark applicants increased by 98.23% (111 applicants) compared to the previous year. Over the entire 8-year period, applicants increased by 37.42% overall.

Key Takeaways: Hallmark Admission Metrics

Acceptance Rate Overview

The current acceptance rate for the 2025 admission cycle is 51.34%, showing a decreasing selectivity trend. This suggests that Hallmark is admitting a higher proportion of applicants, which may indicate either an increase in application quality or a strategic enrollment decision by the institution.

Yield Rate & Enrollment Patterns

The admission yield (the percentage of admitted students who enroll) for the 2025 academic year is 98.26%. This rising yield trend demonstrates that Hallmark is increasingly successful at converting admitted students into enrolled students. An increasing yield rate suggests stronger student preference for Hallmark and indicates that the institution's admitted class quality and perceived value continue to improve.

Application Volume & Admission Trends

For the 2025 admission cycle, Hallmark received approximately 224 applications, admitted 115 students, and enrolled 113 students. The rising application volume trend indicates that Hallmark is attracting an increasing number of prospective students over time. This growth in applications typically reflects enhanced institutional visibility, improved marketing initiatives, or increasing perceived value in the higher education market.

Acceptance Rate Changes

Hallmark 10-Year Admission Rate Summary: The acceptance rate trends at Hallmark over the past decade show a relatively stable trend, with fluctuations in both directions. The average acceptance rate over this period is 58.47%, while the most recent rate stands at 51.34%. This data reflects the institution's evolving competitiveness in the higher education admissions landscape.

For the most recent admission cycle (2025), the acceptance rate is 51.34%. By gender, the average acceptance rate for men is 55.67% and for women is 44.17%.

The following table and chart show how acceptance rates at Hallmark have changed over the past 9 years (2017-2025).

YearTotalMenWomen
2017-18 38.65% 40.83% 32.56%
2018-19 51.55%
12.90%
55.35%
14.51%
34.29%
1.73%
2019-20 78.53%
26.98%
79.70%
24.35%
73.33%
39.05%
2020-21 40.51%
-38.02%
48.34%
-31.36%
28.57%
-44.76%
2021-22 56.09%
15.58%
63.24%
14.90%
42.59%
14.02%
2022-23 52.89%
-3.20%
66.35%
3.12%
28.81%
-13.78%
2023-24 98.23%
45.34%
97.85%
31.50%
100.00%
71.19%
2024-25 51.34%
-46.89%
49.41%
-48.44%
57.41%
-42.59%
Average 58.47% 62.63% 49.70%
Hallmark University Acceptance Rate Trends Over Time - Historical Admission Rate Data Visualization Chart

Admission Yield (Enrollment Rate) Changes

Hallmark has demonstrated an improvement in admission yield over the past 10 years. The institution's yield rate has increased from 87.30% in 2017 to 98.26% in 2025, representing a 12.55% increase. The 10-year average yield stands at 90.18%, reflecting strengthening enrollment performance.

The following table and chart illustrate the changes in yield at Hallmark from 2017 to 2025. The admission yield has increased by 12.55% over this period.

YearTotalMenWomen
2017-18 87.30% 85.71% 92.86%
2018-19 80.00%
-7.30%
81.82%
-3.90%
66.67%
-26.19%
2019-20 94.53%
14.53%
94.34%
12.52%
95.45%
28.79%
2020-21 89.19%
-5.34%
88.75%
-5.59%
90.32%
-5.13%
2021-22 85.14%
-4.05%
81.40%
-7.35%
91.30%
0.98%
2022-23 87.93%
2.79%
87.14%
5.75%
91.18%
-0.13%
2023-24 99.10%
11.17%
98.90%
11.76%
100.00%
8.82%
2024-25 98.26%
-0.84%
97.62%
-1.28%
100.00%
Average 90.18% 89.46% 90.97%
Hallmark University enrollment rate trends chart showing historical yield changes from 2017 to 2025

Applicants, Admitted, and Enrolled Headcount Changes

Over the past 10 years, The average number of applicants is 256, the average number of admitted is 136, and the average number of first-year enrolled students is 122.

The number of Hallmark applicants increased by 98.23% (111 applicants) compared to the previous year. Over the entire 8-year period, applicants increased by 37.42% overall.

The following table and chart show the changes of applicants, admitted, and enrolled headcount at Hallmark University from 2017 to 2025.

YearApplicantsAdmittedEnrolled
2017-18 163 63 55
2018-19 194
19.02%
100
58.73%
80
45.45%
2019-20 163
-15.98%
128
28.00%
121
51.25%
2020-21 548
236.20%
222
73.44%
198
63.64%
2021-22 312
-43.07%
175
-21.17%
149
-24.75%
2022-23 329
5.45%
174
-0.57%
153
2.68%
2023-24 113
-65.65%
111
-36.21%
110
-28.10%
2024-25 224
98.23%
115
3.60%
113
2.73%
Average 256 136 122
Hallmark University - 10 Year Applicants, Admissions, and Enrollment Trends Chart

Compare Acceptance Rate Change to Similar Colleges

The following table compares Hallmark University' acceptance rate to similar schools.

20242025Change %
Hallmark University98.23%51.34%-47.73%
Baylor University51.28%50.99%0.57%
Texas Christian University44.49%42.60%4.44%
Southern Methodist University63.35%61.22%3.48%
Rice University8.00%7.88%1.52%
University of the Incarnate Word98.14%93.36%5.12%

Ratings & Review

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