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The average acceptance rate at W & M over the past 10 years is 36.10%, and the most recent acceptance rate is 34.07%.
The average yield (enrollment rate) over the period is 27.63%, and the 2025 yield is 26.62%. Overall, the yield has decreased by 9.65% from 2015 to 2025.
The current acceptance rate for the 2025 admission cycle is 34.07%, demonstrating consistent admission standards over the past decade. The stability of this rate suggests that W & M maintains a predictable and steady admissions environment for prospective students.
The admission yield (the percentage of admitted students who enroll) for the 2025 academic year is 26.62%. The declining yield trend suggests that a lower percentage of admitted students are choosing to enroll at W & M. This pattern may reflect increased competition from peer institutions, changing student demographics, or shifts in institutional enrollment strategy.
For the 2025 admission cycle, W & M received approximately 17,798 applications, admitted 6,064 students, and enrolled 1,614 students. The rising application volume trend indicates that W & M is attracting an increasing number of prospective students over time. This growth in applications typically reflects enhanced institutional visibility, improved marketing initiatives, or increasing perceived value in the higher education market.
W & M 10-Year Admission Rate Summary: The acceptance rate trends at W & M over the past decade show a relatively stable trend, with fluctuations in both directions. The average acceptance rate over this period is 36.10%, while the most recent rate stands at 34.07%. This data reflects the institution's evolving competitiveness in the higher education admissions landscape.
For the most recent admission cycle (2025), the acceptance rate is 34.07%. By gender, the average acceptance rate for men is 41.25% and for women is 32.84%.
The following table and chart show how acceptance rates at W & M have changed over the past 10 years (2015-2025).
| Year | Total | Men | Women |
|---|---|---|---|
| 2015-16 | 34.46% | 40.81% | 30.72% |
| 2016-17 | 36.52% 2.06% |
43.46% 2.64% |
32.39% 1.68% |
| 2017-18 | 35.92% -0.61% |
41.71% -1.74% |
32.29% -0.10% |
| 2018-19 | 36.92% 1.00% |
42.31% 0.59% |
33.53% 1.23% |
| 2019-20 | 37.68% 0.77% |
42.83% 0.52% |
34.45% 0.92% |
| 2020-21 | 42.16% 4.48% |
46.06% 3.24% |
39.67% 5.22% |
| 2021-22 | 37.00% -5.16% |
42.01% -4.06% |
33.00% -6.67% |
| 2022-23 | 33.50% -3.50% |
38.90% -3.11% |
30.22% -2.79% |
| 2023-24 | 32.72% -0.78% |
37.03% -1.86% |
30.07% -0.15% |
| 2024-25 | 34.07% 1.36% |
37.36% 0.33% |
32.08% 2.02% |
| Average | 36.10% | 41.25% | 32.84% |
W & M has demonstrated a decline in admission yield over the past 10 years. The institution's yield rate has decreased from 29.46% in 2015 to 26.62% in 2025, representing a 9.65% decrease. The 10-year average yield stands at 27.63%, reflecting weakening enrollment performance.
The following table and chart illustrate the changes in yield at W & M from 2015 to 2025. The admission yield has decreased by 9.65% over this period.
| Year | Total | Men | Women |
|---|---|---|---|
| 2015-16 | 29.46% | 28.18% | 30.46% |
| 2016-17 | 28.69% -0.77% |
26.99% -1.19% |
30.04% -0.42% |
| 2017-18 | 28.57% -0.12% |
26.69% -0.30% |
30.08% 0.04% |
| 2018-19 | 28.58% 0.01% |
27.09% 0.40% |
29.76% -0.32% |
| 2019-20 | 27.66% -0.92% |
25.88% -1.21% |
29.05% -0.71% |
| 2020-21 | 25.41% -2.25% |
23.37% -2.51% |
26.91% -2.14% |
| 2021-22 | 26.00% 0.59% |
26.00% 2.63% |
26.99% 0.08% |
| 2022-23 | 27.10% 1.10% |
27.25% 1.25% |
26.99% 0.00% |
| 2023-24 | 28.20% 1.10% |
26.78% -0.47% |
29.28% 2.29% |
| 2024-25 | 26.62% -1.58% |
25.53% -1.25% |
27.40% -1.88% |
| Average | 27.63% | 26.37% | 28.70% |
Over the past 10 years, The average number of applicants is 15,869, the average number of admitted is 5,702, and the average number of first-year enrolled students is 1,571.
The following table and chart show the changes of applicants, admitted, and enrolled headcount at William & Mary from 2015 to 2025.
| Year | Applicants | Admitted | Enrolled |
|---|---|---|---|
| 2015-16 | 14,952 | 5,153 | 1,518 |
| 2016-17 | 14,382 -3.81% |
5,253 1.94% |
1,507 -0.72% |
| 2017-18 | 14,921 3.75% |
5,359 2.02% |
1,531 1.59% |
| 2018-19 | 14,644 -1.86% |
5,406 0.88% |
1,545 0.91% |
| 2019-20 | 14,680 0.25% |
5,532 2.33% |
1,530 -0.97% |
| 2020-21 | 14,201 -3.26% |
5,987 8.22% |
1,521 -0.59% |
| 2021-22 | 17,475 23.05% |
6,466 8.00% |
1,681 10.52% |
| 2022-23 | 18,087 3.50% |
6,059 -6.29% |
1,642 -2.32% |
| 2023-24 | 17,548 -2.98% |
5,741 -5.25% |
1,619 -1.40% |
| 2024-25 | 17,798 1.42% |
6,064 5.63% |
1,614 -0.31% |
| Average | 15,869 | 5,702 | 1,571 |
The following table compares William & Mary' acceptance rate to similar schools.
| 2024 | 2025 | Change % | |
|---|---|---|---|
| William & Mary | 32.72% | 34.07% | 4.13% |
| University of North Carolina Wilmington | 64.24% | 74.01% | -13.20% |
| University of Delaware | 70.60% | 65.11% | 8.43% |
| Northeastern University | 5.22% | 5.65% | -7.61% |
| Hofstra University | 68.08% | 70.59% | -3.56% |
| College of Charleston | 60.03% | 72.00% | -16.62% |
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