What is Marketing Research Career?

A program that prepares individuals to provide analytical descriptions of consumer behavior patterns and market environments to marketing managers and other business decision-makers. Includes instruction in survey research methods, research design, new product test marketing, exploratory marketing, consumer needs and preferences analysis, geographic analysis, and applications to specific products and markets
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Average Wage by Jobs after Marketing Research Program

Next jobs are possible career after earning Marketing Research certificate/degree. The average wage is based on the latest employment and wage data (May 2021) from Bureau of Labor Statistics (BLS).
The average annual wage of Marketing Managers career is $153,440 and, for Business Teachers, Postsecondary, the average annual income is $105,720.
Marketing Research Careers and its Average Wage (as of May 2022)
Job TitleHourly WageAnnual Wage
Marketing Managers$73.77$153,440
Business Teachers, Postsecondary-$105,720
Market Research Analysts and Marketing Specialists$36.58$76,080
Survey Researchers$31.10$64,690

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