What is Marketing Research Career?

A program that prepares individuals to provide analytical descriptions of consumer behavior patterns and market environments to marketing managers and other business decision-makers. Includes instruction in survey research methods, research design, new product test marketing, exploratory marketing, consumer needs and preferences analysis, geographic analysis, and applications to specific products and markets
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Average Wage by Jobs after Marketing Research Program

Next jobs are possible career after earning Marketing Research certificate/degree. The average wage is based on the latest employment and wage data (May 2022) from Bureau of Labor Statistics (BLS).
The average annual wage of Marketing Managers career is $158,280 and, for Business Teachers, Postsecondary, the average annual income is $108,060.
Marketing Research Careers and its Average Wage (as of May 2023)
Job TitleHourly WageAnnual Wage
Marketing Managers$76.10$158,280
Business Teachers, Postsecondary-$108,060
Market Research Analysts and Marketing Specialists$37.92$78,880
Search Marketing Strategists$37.92$78,880
Survey Researchers$31.94$66,440
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